The ProductThe nLytics dashboard aggregates data from multiple channels in one place, visualizes it- and because each account allows multiple company users, the dashboard encourages collaboration and communication between team members and advisors. The platform keeps track of all questions and responses, both for progress tracking, and to develop a living resource for each company and team to reference past answers and build the team's knowledge base and historical performance information.
What Makes This Different?nLytics is meant to work with other reporting tools, like Google Analytics, and give users the ability to access selected experts and embed insights into the reports on their dashboards- rather than relying on external email communication.
Meet the Team
A.J. Lawrence, our co-founder and CEO, has a 20-year career in digital marketing. A.J. founded nLytics to fill a need he was seeing from his clients, to provide and scale data insights for online businesses. He is also, the CEO of the JAR group, a fast-growing, data driven digital marketing firm that he bootstrapped to the Inc. 500.
Hide Harashima is our CTO and co-founder. He was previously the head of technology at Premier Research Group, a professional services company providing clinical development services to the pharmaceutical industry. Hide has developed and launched new products that work help clients manage and understand large data sets. Hide now oversees nLytics’ development efforts.
VP of Data Science
Kendra Clarke is our VP of Data Science, and a co-founder. She has spent the last 5 years doing strategic marketing planning and digital market analysis, the first three years of which wshe worked exclusively with small to medium sized businesses. Then as the junior product manager for the startup Bizzy, she helped give form to mobile product efforts, and build out and execute go-to-market strategies for multi-city product launches. An alumna of ReachLocal and The JAR Group, Kendra specializes in information design and presentation that can be easily understood, digested, and used to drive real life decisions.
VP of Product
Clay Fox is nLytics' VP of Product and co-founder. He's spent the last 7 years working at the intersection of marketing, technology, and user experience. For 3 years he helped hundreds of SMBs market themselves more effectively through the use of digital media, website conversion optimization, and digital marketing analysis at ReachLocal. He then spent 2 years working as the Senior Product Manager and UX designer for the startup Bizzy, where he was instrumental in rolling out the initial product to markets across the country, conducting UX tests, and then designing and managing the product through a product pivot which turned an SMB marketing tool into a mobile recommendation engine.